North & South Carolina's Premier Lifestyle Coaching
Custom programming. Real accountability. No shortcuts. Upstate Coaching transforms the way you train, eat, and live — remotely, and on your terms.
Watch First
Take 2 minutes to meet the team and see exactly how Upstate Coaching works before you scroll another inch.
Invest in Yourself
Every plan includes our full coaching methodology. Gym member pricing applies to active members of our affiliated gym partners — everyone else trains with us as an external athlete.
Gym member pricing applies to active members of our affiliated gym partners.
Our Philosophy
We don't sell you a cookie-cutter PDF and disappear. Upstate Coaching is built around understanding your life — your schedule, your goals, your chaos — and building a plan that actually fits.
Whether you're starting from scratch, chasing a performance goal, or preparing for the biggest day of your life, our approach is the same: data-driven programming, real nutrition strategy, and a coach who shows up every week without fail.
This isn't motivation content. This is the work.
Goal-specific programming built around your equipment, schedule, and training age.
Practical eating strategies that work in the real world — including an eating out guide.
Sustainable lifestyle habits tracked weekly through in-app check-ins.
A coach who actually holds you to your word — and adjusts when life happens.
Results
Upstate coaching changed my life. I am 63 years old and have struggled with fitness and nutrition for a majority of that time. Their approach to health coaching is unique and effective. I cannot recommend them enough.
I was looking for some guidance for my health journey and I heard about Upstate Coaching through the community. I reached out to Dakota and 6 months later I am thankful I did. My life improved drastically after following the program. He held me accountable the whole way and now I am more confident, feeling better than ever, and I have all the tools I need to maintain that going forward.
Your story could be here. Start your free trial and let's build it together.
Photo Evidence
Powered by Trainerize
Direct access to your coach through the app. Questions, form checks, life updates — we're here.
Structured weekly forms to track progress, adjust programming, and keep accountability front and center.
Every movement demonstrated. No guessing on form, ever.
Body composition, strength milestones, and habit streaks all tracked in one place.
The Team
Dakota brings over 8 years of competitive experience as a Brazilian Jiu-Jitsu athlete and former professional powerlifter — two disciplines that demand the kind of disciplined, data-backed training philosophy that defines Upstate Coaching.
As a NASM Certified Nutrition Coach (CNC), Dakota bridges the gap between elite athletic performance and sustainable everyday lifestyle. His approach is direct, individualized, and built on what actually works — not what sells.
With 10 years of experience as a CrossFit coach and 2 years as a competitive BJJ athlete, Moriah brings an unmatched depth of functional fitness knowledge to the team. She understands how to build performance capacity alongside real life — and how to make the process feel less like a grind and more like a lifestyle.
Moriah specializes in helping clients build sustainable, functional strength and movement patterns that carry outside the gym.
In-Person Add-On
Add face-to-face coaching sessions with Dakota or Moriah — hands-on form correction, technique work, and BJJ privates — on top of any coaching plan above.